https://christianguerrero.net/articles Pharma programmatic strategy: HCP targeting, DTC activation, Rx attribution with Crossix and IQVIA, DSP comparisons, compliance, and measurement frameworks, written by Christian Guerrero. en-us © 2026 Christian Guerrero c.guerrero1829@gmail.com (Christian Guerrero) c.guerrero1829@gmail.com (Christian Guerrero) Sun, 07 Jun 2026 14:00:00 -0400 Sun, 07 Jun 2026 14:00:00 -0400 1440 https://christianguerrero.net/og-card.png https://christianguerrero.net/articles https://christianguerrero.net/hcp-targeting-best-practices https://christianguerrero.net/hcp-targeting-best-practices Sun, 07 Jun 2026 14:00:00 -0400 https://christianguerrero.net/pharma-programmatic-measurement-framework https://christianguerrero.net/pharma-programmatic-measurement-framework Sun, 07 Jun 2026 13:00:00 -0400 https://christianguerrero.net/dsp-comparison-pharma-programmatic-advertising https://christianguerrero.net/dsp-comparison-pharma-programmatic-advertising Sun, 07 Jun 2026 12:00:00 -0400 https://christianguerrero.net/crossix-attribution-case-study https://christianguerrero.net/crossix-attribution-case-study Sun, 07 Jun 2026 11:00:00 -0400 https://christianguerrero.net/pharma-programmatic-strategist-skills-responsibilities https://christianguerrero.net/pharma-programmatic-strategist-skills-responsibilities Sun, 07 Jun 2026 10:00:00 -0400 https://christianguerrero.net/dtc-programmatic-activation https://christianguerrero.net/dtc-programmatic-activation Sun, 07 Jun 2026 09:00:00 -0400 https://christianguerrero.net/pharma-advertising-compliance-guide https://christianguerrero.net/pharma-advertising-compliance-guide Sun, 07 Jun 2026 08:00:00 -0400 https://christianguerrero.net/pharma-programmatic-advertising-guide https://christianguerrero.net/pharma-programmatic-advertising-guide Fri, 05 Jun 2026 12:00:00 -0400