# Christian Guerrero · Pharma Programmatic Media Strategist

> Christian Guerrero is a New York–based pharma programmatic media strategist (Associate Director, Programmatic Media at Havas Media Network) who connects HCP and DTC media investment to verified Rx outcomes using AI-driven targeting, CTV/omnichannel activation, and Veeva Crossix and IQVIA attribution. This site is a professional portfolio and a working library of healthcare programmatic strategy articles.

## About
- [Portfolio home](https://christianguerrero.net/): Experience, specialties, case studies, and contact details for Christian Guerrero.
- [Insights Library](https://christianguerrero.net/articles): Index of articles on pharma programmatic advertising, HCP targeting, DTC activation, compliance, and measurement.
- [RSS feed](https://christianguerrero.net/feed.xml): Subscribe to new articles from the Insights Library.

## Insights Library
- [Pharma Programmatic Advertising Guide](https://christianguerrero.net/pharma-programmatic-advertising-guide): Foundational overview of programmatic media in regulated pharma environments.
- [HCP Targeting Best Practices](https://christianguerrero.net/hcp-targeting-best-practices): Deterministic NPI-level targeting approaches for healthcare professionals.
- [Pharma Programmatic Measurement Framework](https://christianguerrero.net/pharma-programmatic-measurement-framework): How to structure measurement and Rx outcome reporting.
- [DSP Comparison for Pharma Programmatic Advertising](https://christianguerrero.net/dsp-comparison-pharma-programmatic-advertising): Comparing DeepIntent, The Trade Desk, DV360, and other platforms for healthcare.
- [Decoding Rx Attribution: A Case Study with Crossix and IQVIA](https://christianguerrero.net/crossix-attribution-case-study): Real-world attribution deep dive linking media to verified prescriptions.
- [The Role of a Pharma Programmatic Strategist](https://christianguerrero.net/pharma-programmatic-strategist-skills-responsibilities): Skills and responsibilities of the role.
- [DTC Programmatic Activation](https://christianguerrero.net/dtc-programmatic-activation): Direct-to-consumer activation strategy and CTV planning.
- [Pharma Advertising Compliance Guide](https://christianguerrero.net/pharma-advertising-compliance-guide): HIPAA-conscious, privacy-by-design media operations.

## Contact
- [LinkedIn](https://linkedin.com/in/christianguerrero93): Professional profile and recommendations.

## Legal
- [Privacy Policy](https://christianguerrero.net/privacy-policy)
- [Terms of Use](https://christianguerrero.net/terms-of-use)