Connecting pharma media investment to verified Rx outcomes
I help US healthcare and pharmaceutical teams turn programmatic media into measurable prescription and business results. The work spans AI-driven targeting, CTV strategy, omnichannel activation, and attribution-focused planning across GLP-1, specialty, and vaccine campaigns.
Résumé last updated June 2026
Watch media budget become verified Rx
This is the funnel I manage every day, animated. Slide the monthly budget and watch bid requests get won, qualify into pharmacy visits, and convert to scripts, with projections built on benchmarks from the case studies below.
Directional model: $18 blended CPM · ~1.25% Crossix-verified visit conversion · 31.5% visit-to-Rx, from my published campaign benchmarks. Particle proportions are stylized for visibility; the readout uses the real math.
Two ways to work together
Whether you're building a team or growing a brand, I bring the same strategic rigor and healthcare media expertise.
For recruiters & hiring managers
Looking for a proven programmatic leader with deep pharma expertise? I've driven $2.1M+ in incremental investment, led cross-functional teams, and been promoted three times in under five years.
- Associate Director–level programmatic strategy
- 10+ pharma brand activations across HCP & DTC
- Team leadership & executive storytelling
For brands & client leads
Need a strategic partner to optimize your healthcare media investment? I turn complex pharma campaigns into measurable Rx outcomes with AI-driven targeting, CTV activation, omnichannel planning, and rigorous attribution.
- HCP & DTC programmatic campaign strategy
- Rx attribution & outcomes-based measurement
- Platform evaluation & media mix optimization
A healthcare programmatic strategist for complex, regulated pharma media
From AI-driven HCP targeting and omnichannel activation to CTV strategy, GLP-1 campaign planning, Rx attribution, and executive storytelling, I bridge strategy and execution where compliance is non-negotiable. For a deeper role breakdown, see The Role of a Pharma Programmatic Strategist.
Commercial impact
Drove $2.4M+ in combined incremental and net-new media investment ($2.1M incremental plus $330K net-new) by translating campaign performance into strategic growth recommendations.
Leadership & influence
Promoted three times in under five years. Built and led planner teams while serving as strategic lead across Sanofi brand activations.
Behind the "AI-driven targeting" shorthand: on Sanofi's Nuvaxovid campaign I deployed LoopMe's outcome-based AI optimization, which reallocates delivery in-flight toward the users statistically most likely to shift on brand-lift surveys. Pointing it at the "movable middle" drove a 6.6% brand-consideration lift and 2× the engagement of the incumbent partner, AI applied to a measured outcome, not a buzzword.
Core competencies across platforms, AI-driven strategy, and analytics
Core expertise
- HCP & DTC activation
- AI-driven audience personalization
- Rx attribution & measurement
- CTV & video strategy
- Omnichannel campaign orchestration
- GLP-1 & specialty pharma campaigns
- HIPAA-compliant operations
Platforms & partners
Tap any platform for how I've actually used it.
Select a platform above to see it in context.
Activation models
- Account-based HCP marketing
- Deterministic NPI targeting
- Sequential messaging
- Outcomes-based attribution
- Cross-channel funnel optimization
- Privacy-by-design audience strategy
Professional experience in US pharma and healthcare programmatic
Associate Director, Media (Programmatic) · Havas Media Network
- Owns cross-channel media strategy for Sanofi's portfolio (10+ brands) across programmatic display, CTV, video, and YouTube.
- Leads a team of three planners and serves as cross-functional liaison, reducing campaign launch timelines by 30%.
Supervisor, Media (Programmatic) · Havas Media Network
- Drove $2.1M incremental investment and secured a $60K Google partnership credit for first-to-market HCP YouTube targeting.
- Delivered 31.5% visit-to-prescription conversion with Veeva Crossix Rx attribution across key Sanofi brands.
Manager, Media & Addressable Activation · Matterkind (KINESSO / IPG)
- Managed programmatic execution for 6+ Fortune 500 pharma accounts, including J&J, with zero attrition.
- Led two DSP platform migrations with zero campaign disruption and full budget continuity.
Senior Associate & Manager, Media & Addressable Activation · Matterkind (KINESSO / IPG)
- Grew enterprise media investment by $330K through performance storytelling and strategic recommendations.
- Created a multi-platform campaign evaluation framework adopted as an IPG case study.
Associate & Coordinator, Media & Addressable Activation · Matterkind (KINESSO / IPG)
- Managed trafficking, QA, and optimization across display, video, and CTV for pharma clients.
- Improved budget utilization by 20% through pacing analysis and portfolio reallocation.
Selected healthcare campaign outcomes
See the full attribution deep dive in Decoding Rx Attribution: A Case Study with Crossix and IQVIA.
Beyfortus HCP programmatic strategy
Owned strategy, deterministic NPI targeting design, Crossix measurement setup, and optimization during a compressed seasonal window.
Prove media drove real scripts in a short seasonal window, not just impressions.
Deterministic NPI targeting with Crossix measurement set up before launch, optimized weekly.
2.3× the category conversion benchmark and a 31.5% visit-to-Rx rate.
2.3× the category benchmark, verified via Veeva Crossix.
Brand consideration lift with LoopMe
Led partner evaluation (LoopMe vs. Swoop), campaign strategy, and analysis using in-flight Brand Lift signals to optimize the "movable middle."
Lift brand consideration efficiently for a vaccine with a crowded, low-attention audience.
Evaluated partners, then used in-flight Brand Lift signals to shift spend toward the "movable middle."
6.6% consideration lift and 2× the engagement of the incumbent partner.
6.6% brand consideration lift · 31,800 lifted users attributed.
Programmatic Planner: reach, frequency & reallocation
A working web application that models reach curves, frequency, monthly flighting, and budget reallocation across channels, the same planning math I run for pharma media plans, turned into an interactive tool anyone can use.
Reach and frequency math lives in scattered spreadsheets; scenario testing is slow and error-prone.
Interactive reach curve, budget mix, and flighting outputs that update as you change inputs, with the math documented.
Hands-on evidence of programmatic fluency plus the ability to ship working software end to end.
A taste of the diminishing-returns math inside the full planner. Launch it below for frequency, flighting, and reallocation.
How I think about pharma programmatic
A working library on healthcare programmatic strategy, AI-powered HCP targeting, CTV planning, omnichannel activation, compliance, DSP selection, and Rx measurement, written for the recruiters and brand leads I work with. Browse everything in the full Insights Library.
The Ultimate Guide to Pharma Programmatic Advertising
A full primer on healthcare programmatic fundamentals, RTB mechanics, and future trends.
Read guide Strategic PlaybookMastering HCP Targeting Best Practices
Designing NPI-informed audience strategy, contextual placements, and optimization cadence.
Read playbook Measurement FrameworkHow Programmatic Media Drives Rx Outcomes
Crossix, IQVIA, target-list reach, conversion lift, and Rx measurement architecture.
Read framework DSP ComparisonDeepIntent vs IQVIA vs PulsePoint for Pharma
Comparing healthcare targeting, compliance, measurement, and pharma-specific DSP capabilities.
Compare DSPs Case StudyDecoding Rx Attribution with Crossix and IQVIA
A challenge-solution-results case study on measurement-driven budget decisions.
Read case study Role GuideThe Role of a Pharma Programmatic Strategist
A hiring-focused view of responsibilities, competencies, and cross-functional leadership value.
Read role guide DTC StrategyDTC Programmatic Activation in Pharma
Channel mix, compliance-aware targeting, and outcomes measurement beyond clicks.
Read article Compliance ReferenceNavigating Pharma Advertising Compliance
An actionable guide to FDA, HIPAA, and brand safety controls for campaign planning.
Read compliance guideWhat colleagues and partners say
Christian shows a strong knowledge of Addressable Activation, omni-channel marketing, and other digital marketing. He is very reliable, organized, and dedicated to his position and co-workers. I always can count on Christian for a second opinion on a targeting tactic or anything related to the job at hand. He has great people skills and is always pleasant to work with each day.
More recommendations are available on my LinkedIn profile.
Quick answers for pharma programmatic hiring teams
What roles are you targeting right now?
I'm targeting senior-level pharma and healthcare programmatic opportunities, including Programmatic Media Strategist, Programmatic Lead, and Associate Director or Director-track roles focused on digital-first, AI-driven healthcare media.
What are your core pharma specialties?
My work centers on HCP and DTC programmatic strategy, AI-powered audience personalization, CTV and omnichannel planning, deterministic NPI targeting, and Rx attribution with Crossix and IQVIA in regulated healthcare environments.
Which tools and partners do you use most?
I have hands-on platform experience across DeepIntent, The Trade Desk, DV360, Google Authorized Buyers, Doceree, Veeva Crossix, IQVIA, Swoop, and PurpleLab.
What working model and geography are you open to?
I'm based in New York, NY and open to US-based onsite, hybrid, or remote roles where healthcare programmatic strategy and measurable outcomes are central to the mandate.
Do you have experience with GLP-1 and specialty pharma campaigns?
Yes. I've led programmatic strategies across vaccines, specialty biologics, and the GLP-1 category, applying omnichannel activation and CTV-driven reach to high-growth therapy segments.
How do you use AI in pharma programmatic strategy?
I use AI-driven audience segmentation, predictive optimization, and automated bidding within healthcare DSPs to deliver precision HCP engagement while maintaining HIPAA and privacy-by-design compliance.
Let's start a conversation
Open to healthcare media strategy, platform, and ad tech opportunities where deep pharma expertise drives measurable business value.
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