Pharma programmatic strategy, written down
A working library on healthcare programmatic: HCP and DTC strategy, Rx attribution with Crossix and IQVIA, DSP selection, compliance, and measurement architecture. Written for the recruiters, hiring managers, and brand leads I work with.
Retail Purchase Signal at 1/9th the Cost of Rx Claims
Ten data partners, one month, one measurement platform. Inmar retail signal reached verified patients at $2.88 vs an $11.71 blend.
Read case study → Channel StrategyPharma CTV Advertising: The Streaming Playbook
NPI-matched HCP streaming, DTC contextual buys, fair balance in video, inventory quality, and Rx measurement.
Read playbook → Planning ReferencePharma Programmatic Benchmarks
The directional CPM, match rate, reach, and visit-to-Rx planning numbers I actually use, with honest caveats.
See benchmarks → Identity & DataCookieless HCP Targeting
Why deterministic NPI targeting survives signal loss, where match graphs are fragile, and the identity stack to build now.
Read analysis → Category Deep DiveGLP-1 DTC Advertising Strategy
What pharma's loudest category teaches media teams about demand, competition, compliance, and measurement.
Read deep dive → Foundational GuideThe Ultimate Guide to Pharma Programmatic Advertising
A full primer on healthcare programmatic fundamentals, RTB mechanics, and where the channel is heading.
Read guide → Strategic PlaybookMastering HCP Targeting Best Practices
Designing NPI-informed audience strategy, contextual placements, and a weekly optimization cadence.
Read playbook → Measurement FrameworkHow Programmatic Media Drives Rx Outcomes
Crossix, IQVIA, target-list reach, conversion lift, and the measurement architecture behind Rx attribution.
Read framework → DSP ComparisonDeepIntent vs IQVIA vs PulsePoint for Pharma
Healthcare targeting, compliance, measurement, and pharma-specific DSP capabilities compared side by side.
Compare DSPs → Case StudyDecoding Rx Attribution with Crossix and IQVIA
A challenge-approach-results case study, including a 31.5% visit-to-Rx conversion on a compressed seasonal launch.
Read case study → Role GuideThe Role of a Pharma Programmatic Strategist
A hiring-focused view of responsibilities, competencies, and cross-functional leadership value.
Read role guide → DTC StrategyDTC Programmatic Activation in Pharma
Channel mix, compliance-aware targeting, and outcomes measurement that goes beyond clicks.
Read article → Compliance ReferenceNavigating Pharma Advertising Compliance
An actionable guide to FDA, HIPAA, and brand safety controls for campaign planning.
Read compliance guide →Hiring for a pharma programmatic role? See the case studies, try the live planning tool, or grab the résumé.